Our Corporate Profile
Chemical and Allied Products plc evolved from the world-renowned British multinational Imperial Chemical Industries plc, which formalized its Nigerian operations in 1957 under ICI Exports Limited. In 1962, ICI Paints was also incorporated to manufacture Dulux paints. In 1965, ICI Exports Limited changed its name to ICI Nigeria Limited and in 1968 it subsumed the paints company.
Following the promulgation of the first and second Indigenisation Decrees in 1972 and 1977, ICI Nigeria Limited at first sold 40 percent but later 60 percent of its share capital to the Nigerian public, and went further to change its name by a special resolution of the shareholders to Chemical and Allied Products Limited (CAPL) in the spirit of indigenisation. In 1991, the ‘Limited’ appellation was dropped for ‘Plc’ in compliance with the provision of the Companies and Allied Matters Act of 1990.
In 1992, ICI Nigeria Limited finally disposed of its minority 40% shareholding in CAP plc when it sold 35.7% of the equity to UAC of Nigeria Plc and the rest to the Nigerian public on the floor of the Nigeria Stock Exchange.
Today, CAP plc is a Nigerian Company operating in Coatings Business.
CAP Plc, a fully owned Nigerian Company is a participant of the U.N Global Compact initiative. A winner of the Nigerian Stock Exchange merit award (2006) and has retained the Pearl award for sector leadership in Chemical and Paints from 2004 to date.
Dulux is the leading authority in decorative paint segment and as such has always been at the forefront on innovation and quality. The brand is a premium quality paint that provides an exceptional combination of durability and beauty. It allows consumers to fully express themselves in colours and creativity.
Dulux is strategically distributed through Dulux Colour Centres (DCCs) as the Primary channel. Dulux Colour Centre is an innovative strategy introduced to bridge the gap between Dulux and its consumers. CAP Plc pioneered the Colour Centre concept in Nigeria in the year 2005 which began a revolution in the Nigerian paint industry; currently, there are 16 DCCs across major cities with a plan to rapidly gain more markets.
Dulux Colour Centre Concept
The Dulux Colour Centre (DCC) concept is a revolutionary strategy that meets the need and aspiration of the Nigerian consumers who had expected the paints market to come up to standards as in the developed economies
DCC is designed to:
- offer customers an opportunity to express their individualism in colour
- provide an array of colours (over 12,000) and excellent colour scheming with speed and high precision
- provide superior colour consultancy for discerning customers who visit the Dulux Colour Center
The Dulux Colour Centre operation is hinged on these pivotal factors:
-Ambience and courtesy
Dulux Mobile Colour Centre
Dulux Mobile Colour Centre is a mobile sales outlet that was introduced to get the brand closer to the target consumers. This mobile outlet also serves as experiential marketing tool; customers get same offerings as they will get from the company’s main distribution channel (Dulux Colour Centre).